Privacy Policy

Last updated: October 30, 2025

Cherry ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Create a profile (companion or client)
  • Make a booking or payment
  • Contact us for support
  • Subscribe to our newsletter

This information may include: name, email address, phone number, payment information, profile photos, location data, and other information you choose to provide.

Usage Data

We automatically collect certain information when you visit, use, or navigate our platform. This information may include: IP address, browser type, device information, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to track activity on our platform and store certain information. These technologies help us improve your experience, analyze usage patterns, and deliver personalized content.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our platform
  • Process bookings and transactions
  • Create and manage your account
  • Send you notifications about bookings, messages, and account activity
  • Respond to your inquiries and provide customer support
  • Improve and personalize your experience
  • Analyze usage patterns and optimize our services
  • Detect, prevent, and address technical issues or fraudulent activity
  • Comply with legal obligations and enforce our terms
  • Send marketing communications (with your consent)

3. Data Sharing and Third Parties

We may share your information with:

  • Service Providers: Third-party companies that help us operate our platform (payment processors, hosting providers, analytics services)
  • Other Users: When you create a profile or make a booking, certain information is shared with other users as necessary for the service
  • Legal Requirements: When required by law, court order, or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for their marketing purposes.

4. Cookies Policy

We use the following types of cookies:

  • Essential Cookies: Required for the platform to function properly (authentication, security)
  • Performance Cookies: Help us understand how visitors use our platform
  • Functional Cookies: Remember your preferences and settings
  • Targeting Cookies: Deliver relevant advertisements (with your consent)

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our platform.

5. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing your information
  • Withdraw Consent: Withdraw consent for data processing at any time

To exercise these rights, please contact us using the information provided below.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

8. Children's Privacy

Our platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. You are advised to review this privacy policy periodically for any changes. Changes are effective when posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: contact@macherry.app

Address: Cherry Privacy Team, [Your Address]

GDPR Compliance

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR). We are committed to complying with GDPR requirements and protecting your personal data.